One such example is the Jordanian Tamatem company, which was established in 2013 and which obtained large financing that helped it to establish itself in new markets and achieve high profits. Regional gaming conventions and organizations were founded: IGN Convention (IGN Con) in 2013 Middle East Games Con in 2017 Dubai World Game Expo also in 2017 and Gamers Hub Middle East (GHME), which holds the annual event Insomnia Dubai, in 2018.Īdditionally, with the private and governmental financing of startups, game publishers have little by little started to promote more extensively in the Arab world. Nonetheless, it is worthy to note that the Arabic world has recently seen unprecedented efforts to enhance and support its gaming industry. Meanwhile, in the Middle East, the gaming industry’s value was 4.8 billion dollars, approximately 3.2 percent of the world’s value. The global video game market size was valued at USD 151.06 billion in 2019. Therefore, games should undergo a careful and accurate translation and cultural preparation process to gain the approval of users in the Middle Eastern region. It is undeniable that most of the games are created and developed to suit the Western world. One concrete example is that the Arabic video game culture rejects any games which include and has strong references to violence. It is worth noting that, in the Middle East, around 22 countries regard Arabic as a mother language that is why game makers must modify their application to suit Arabic speakers and Arabic video game culture to gain access to the massive video games market in West Asian countries. This is because it has a rapidly growing and high-demand market for modern games, whether they are for PC, console, or mobile phones. The Middle East is considered one of the best and stable regions to invest in, especially in the gaming industry.
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